Unit Marketing Tools

UNIT MARKETING - PART I
Updating your BeAScout Pin

If you want families to be able to find your unit via National's search platform (entering a zip code and choosing a program) you must make sure your BeAScout Pin is up to date.


Download the PowerPoint with all the necessary steps!


If your Unit ACCEPTS GIRLS make sure your BeAScout Pin reflects this!

UNIT MARKETING - PART II
Taking Advantage of Social Media

For the typical target-age of our Scouting Parents, Social Media is the way to go! It can be a tad bit overwhelming, though - the Social Media Playbook can step you through all the nuances and help you make the most of this phenomenal avenue to marketing your Unit.


Download the Playbook!

UNIT MARKETING - PART III

A how-to on setting up a Google Business so your unit will be found more easily when searches are made for "Scout Unit near me".


Download the Step-by-Step!

UNIT MARKETING - PART IV

All about Fall/Spring Recruiting:

  • obtaining and using flyers
  • getting into Schools
  • BOOSTING your Recruiting Event on Facebook
  • taking advantage of Volunteers and Professionals here to help!

Contact your Marketing team if you have questions:

Kelly Osterhout, GYC Marketing Committee Chair

Doug Creekpaum, Sierra Valley/Membership

Jenni Long, Rio del Oro/Website